New comScore Studie about U.S. Website Traffic

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New comScore Studie about U.S. Website Traffic
9. November 2006 | 16.615 klicks

Lion’s Share of Visitors to Top 5 U.S. Web Properties – Yahoo!, Time Warner, Microsoft, Google and eBay – Come from Outside the U.S. More Than Half of Top 25 U.S. Web Properties Generate More Traffic from Outside the U.S. Than from Within. Here a News what i have read at Presseportal.de about this.

London, November 9 (ots/PRNewswire) – Lion’s Share of Visitors to Top 5 U.S. Web Properties – Yahoo!, Time Warner, Microsoft, Google and eBay – Come from Outside the U.S.

comScore Networks, a leader in measuring the digital age, today released the results of a study showing that 14 of the top 25 U.S. Web properties attract more traffic from people outside the U.S. than from within. Among them are the Top 5 Web properties in the U.S.

Yahoo! Sites, Time Warner Network, Microsoft Sites, Google Sites and eBay.

„As Internet usage outside the U.S. has grown rapidly from a small base, the U.S. share of the world’s online population has fallen from 65 percent to less than 25 percent in the last 10 years,“ said Bob Ivins, managing director of comScore Europe. „The fact that more than three-quarters of the traffic to Google, Yahoo!, and Microsoft is now coming from outside of the U.S. is indicative of what a truly global medium the Internet has become.“

Page Views and Engagement of Non-U.S. Users

Although international users represent a larger proportion of the overall traffic to many of the top-ranked U.S. sites, comScore data show that U.S. users are more engaged with many of these properties, as indicated by the slightly higher proportion of pages viewed by U.S. users. Two notable exceptions are (1) Google, whose non-U.S. users represent 79.8 percent of total traffic to the site but account for a higher share of page views (89.1 percent), reflecting the higher number of searches conducted per searcher in International
markets; and (2) Lycos, which has non-U.S. users representing 39.4 percent of its visitors while drawing a disproportionately higher share of pages from outside the U.S. (73.3 percent).

„The high proportion of visitors and page views from outside the U.S. represents a solid growth opportunity for U.S.-based ad-supported properties, which currently derive most of their revenues from domestic online advertising,“ Ivins added.

Sites with Audiences Concentrated in the U.S.

Some sites do not attract a substantial percentage of international visitors. Examples include U.S.-based, telecommunications/ cable companies such as Verizon and AT&T, media entities including Fox (owners of MySpace), New York Times Digital, and CBS, and major U.S. retailers, banks and airlines such as Target, Wal-Mart, Bank of America and United.

About comScore World Metrix
comScore World Metrix is the first service to continuously measure and report online behaviour on a world-wide basis, providing visitation metrics and demographic characteristics for Web site audiences around the world. With active representation of countries that comprise the vast majority of the global Internet population, World Metrix provides its clients with worldwide Internet population estimates and harmonized online performance metrics based on a consistent methodology across all countries. More than 100 clients subscribe to comScore’s World Metrix service, including 8 of the top 10 interactive advertising agencies.

About comScore Networks
comScore Networks is a global leader in measuring the digital age. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behaviour,
including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behaviour and attitudes. comScore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive,
ESPN, Fox Sports, Nestle, MBNA, Universal McCann, the United States Postal Service, Merck and Expedia. For more information, please visit http://www.comscore.com.

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